Explain this Confucian Virtue and discuss the ways in which this does Essay

Explain this Confucian Virtue and discuss the ways in which this does or does not exist in contemporary American society. Use concrete examples. Make sure that you adequately define this Virtue - Essay Example Thus, the core of the teachings of Confucius oscillated around the right individual ethics, values and virtues that are morally healthy and socially upright. Confucianism refers to an ethical, virtuous, moral and as well as psychological system of thought that was introduced by Confucius (Sun, 37). This system borrows its origin from the periods of Autumn and Spring in the Han Dynasty. During that period, Confucianism was majorly used as a tool for ethical and sociopolitical teaching. The teachings of Confucianism majorly revolve around humanism. Such teachings mostly espouse the importance of family relationships and disregards beliefs in gods. The teachings further depict that human beings can be taught through personal as well as communal endeavors. In addition, the teachings of Confucianism maintain that individuals are improvable as well as perfectible relevant to their personal as well as communal endeavors (Smith and Huston, 51). This can be realized mainly through self-creation as well as self-cultivation of morally upright virtues alongside lending credence to ethical maintenance. Confucianism’s teachings majorly revolve around four main ethical concepts. These include ren, yi, li and zhi. Ren observes the virtue of humanness and altruism whereas yi obligates righteousness and moral responsibility to do good (Smith and Huston, 47). Li determines the way a person should conduct himself or herself with regards to certain norms. Zhi regards the ability to identify what is considered either wrong or right relevant to how an individual relates to others in the society (Wong, 67). It is of critical significance to acknowledge that the teachings of Confucianism can bring good results when incorporated within the governance policies and rules of any country. Confucius argues that for a leader to govern his subjects effectively, he must start with

Hybrid Electric Cars, Combustion Engine driven cars Essay Example for Free

Hybrid Electric Cars, Combustion Engine driven cars Essay AbstractPaper stresses the negative influence of cars on the environment. Hybrid cars technology can diminish the fuel consumption and green house gases production. Different types of electric hybrid powertrains are described Special attention is paid to electric power splitting. Comparison of fuel consumption and CO2 production of one hybrid car and one classic car on European driving cycle is published. 2,5 2 1,5 1 0,5 0 1990 Index Terms Electric hybrid vehicles, European driving cycle, Environment interference, Fuel consumption, CO2 production. Giga tons Milliards of Earth Inhabitants 10Ã'Ž 8 6 4 2 2030 2040 2050 2060 Total world production of CO2 12 2020 2030 The Kyoto protocol summarizes the production of greenhouse gases. The sum is caused not only by cars but in general by men activities on whole Earth. The result from all resources is shown in Fig. 3 which shows the world production of CO2. The Kyoto Protocol tries to estimate if the present and future trends may be sustainable and comes to conclusion that it is a duty of men to accept regulation of this dangerous development. Estimated grows of Planet Earth Population 2010 2020 Fig. 2. Estimated vehicle number on the EarthÃ'Ž Expansion of automobile traffic brought new problems like serious environmental problems with gas emission and fuel consumption. Hothouse gas emission of car combustion engines brought ecological problems namely in big cities. The expected grow of Earth inhabitants will grow as shows Fig. 1. In this paper is SI Unit System used. Milliard means giga (G), 109. 2000 2010 Years I. INTRODUCTION 0 1990 2000 2040 2050 2060 Years Fig. 1. Estimated grows of Planet Earth Population But the expected grow of automobiles will grow much rapidly. The growth will be caused mainly with inevitable living standard improving in many countries like Africa, South Asia and South America together with enlarging of population in these regions. The estimated grows of automobiles over whole Earth is shown in Fig. 2. From comparison of both figures results that the population may grow between years 2000 to 2050 from 6 to 10 milliards that means 1. 7 times, but the expected vehicle number will grow from 0. 7 to 2. 5 milliards that is 3. 6 times. This work was supported by Research Center of Combustion Engines and Automobile Technology. 40 35 30 25 20 15 10 5 0 1980 Rada1 1990 2000 2010 2020 2030 years Fig. 3. Total world production of CO2 These problems are so serious that they became very important theme of international discussions. Results of these discussions were settled in the Kyoto Protocol. Kyoto Protocol is an agreement made under the United Nations Framework Convention on Climate Change (UNFCCC) Automobiles produce approximately a half of the total world production of CO2. Let us imagine that a good new car produces approximately 160 g of CO2 pro each km. There are many possibilities how to diminish this terrible amount. Electric hybrid cars are produced in enlarging numbers and they reach enlarging popularity between customers. They bring a new possibility how to diminish the world CO2 production. II. ELECTRIC HYBRID CAR SYSTEMS Hybrid electric vehicles combine electric and internal combustion engine drive. Hybrid electric vehicles combine the zero pollution benefits of electric motors with the high fuel energy density benefits of the thermal engine. Hybrid electric drives adjust the combustion engine load and revolutions into the point of best motor efficiency and lowest motor emissions. [1], [4], [6], [7]. A. Basic Drive Configurations Series hybrid drive in Fig. 4 presents a combination of different energy sources. In the picture the energy sources are the combustion engine and the battery. The internal combustion engine ICE propels a generator. Total power in form of the generator electric power and the battery electric power are summed in the traction motor. There is no mechanical connection between ICE and wheels. internal combustion engine generator ICE gear box GB battery traction motor TM BAT ICE Fig. 5 Parallel hybrid drive G battery Combined switched hybrid drive in Fig. 6 is based on series hybrid drive with mechanical coupling using a clutch between generator and traction motor. It is series hybrid drive when the clutch is off. BAT traction motor internal combustion engine ICE TM generator G battery BAT coupling Fig. 4. Series hybrid drive Battery acts as energy buffer. Advantage of series hybrid drive is the possibility to operate the thermal engine ICE in optimal revolutions quite free from the car velocity. That results in low specific fuel consumption and in low gas emission for any traction load and car velocity. Efficiency of energy conversions in the system must be taken in account. Parallel hybrid drive in Fig. 5 is a combination of ICE and electric traction motor on the same shaft. Traction motor is supplied by battery and its output is separated from the ICE output. Final traction torque is sum of both motors torque. Power transmission is more effective than in series hybrid drive because the mechanical ICE output is not transformed in electrical output. But the ICE cannot work in optimal load regime because its speed is not free from the car velocity. traction motor internal combustion engine TM Fig. 6. Combined switched hybrid drive The generator supplies the electric energy to the traction motor. When the car speed and ICE speed and power are high but the difference between ICE speed and car speed is small, it is better to operate the scheme as parallel hybrid drive and the clutch is on in such a case. On this regime the ICE power and speed are high and the ICE can operate with small output changes. The difference between desired traction output and ICE optimal output is stored in or discharged from the accumulator. The drive is depicted in Fig. 9. It consists with gasoline engine, double rotor DC generator, and traction motor. traction motor Combined hybrid with planetary gear in Fig. 7 is a topology where mechanical power splitting is used. The splitting is performed in the planetary gear. In this scheme the generator rotates with speed, which is difference between the ICE and car speed. This solution allows splitting the ICE output into two parts. rotating stator control unit generator ~ ~ generator gasoline engine traction motor ICE planet gear Fig. 7. Combined hybrid with planetary grar The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred by the output planet shaft directly to car wheels. This scheme allows controlling the engine speed and torque and this is the way how to minimize fuel consumption. Electric power splitting drive using DC machines was used on Czechoslovak express motor cars in the year 1936. The patent document was emitted in Czechoslovakia with Nr 53 735 on 25. February 1936. [1], [2], [3]. DC machines were usual on railway vehicles at that time. The vehicle was called :†Slovenska Strela† and remained in service till the year 1950. It should be reconstructed and modernized later on. But electrification of the main railway connection between Prague-Kosice replaced this very interesting vehicle with express electric locomotives. Fig. 8. Express railway car â€Å"Slovenska Strela† clutch rotor output shaft Fig. 9. Electric power splitting drive of express car â€Å"Slovenska Strela† The ICE drives a DC generator which â€Å"stator† and rotor can rotate separately. The â€Å"stator† is firmly coupled with the ICE shaft. The rotor is coupled with car wheels. On the car shaft is mounted a DC electric traction motor supplied by the voltage induced in the generator. The splitting is performed in the generator. The relative speed between generator â€Å"stator† and rotor is difference between the ICE and car speeds. This solution allows split the ICE output into two parts. The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred directly by means of electromagnetic torque in the generator air gap to the car wheels. This scheme allows controlling the ICE speed independently from the car speed and this is the way how to minimize fuel consumption. Model of Electric Power Splitting Drive Using AC Machines was implemented in the laboratory of JosefÃ'Ž Bozek Research Center of Engine and Automotive Technology at the Technical University in Prague. The physical model of the drive is seen in Fig. 10. It is experimental electric hybrid car drive of a small power. [5], [9], [11], [13], [14], [15]. The output is 7. 5 kW, 0 – 6000 min-1.. Electronic converters and supercapacitor EC are integrated in the circuit between electric power divider SPGM and traction motor TM. The super capacitor as a peak energy storage has 100F, 56V and 400 A. It is able to accept the kinetic energy during braking the vehicle of the mass 1500kg from the velocity 60km/hour and regenerate it during next speeding up. Principle of the system is depicted in Fig. 10. The combustion engine COM ENG drives the electric power divider SGPM. The power divider is a special double rotor synchronous permanent magnet generator. The first rotor is firmly connected with the combustion engine shaft. The second rotor is firmly connected with the traction motor TM and with car wheels. The traction motor is supplied with electric power induced by differential velocity between first and second rotors. Parameters of this electric power (voltage, current and frequency) are changed in electronic converter in EC. Power of the combustion engine is divided into two parts. used for evaluation and comparison of car’s performance, pollution production, efficiencies etc. Simulations were performed on New European Driving Cycle NEDC. The NEDC is shown in Fig. 11. Total distance 10,9km Speed (km/hour) EC ELM CLUTCH COM ENG TM SGPM base Fig. 10. Physical model of Electric Splitting Drive Using AC Machines The incoming power P1=T1* ? 1 is the power of combustion engine producing torque T1 at angular velocity ? 1. Torque T1 is transferred with electromagnetic force to the second rotor, rotating at angular velocity ? 2 which is the same as car velocity. Power transmitted to car wheels by this torque is therefore Pm=T1*? 2. Remaining power is induced by magnetic field into the electric winding arranged on the second rotor. Neglecting losses this power is Pel=P1-Pm=T1*(? 1-? 2). Power Pel is transferred via electronic converter in EC to the traction motor TM and finally added to power Pm on car wheels. Incoming power P1 from combustion engine is by this technique divided into two parts Pm and Pel. Combustion engine can rotate with angular velocity which does not depend from the car velocity III. SIMULATION OF FUEL CONSUMPTION OF HYBRID ELECTRIC CARS Main advantage of electric hybrid cars is the diminishing of fuel consumption. The production of CO2 depends on the fuel consumption and on the working conditions of the ICE. The working conditions of the ICE are much better in electric hybrid cars than in conventional cars generally. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory [11], [13], [14] were used for the simulation. The mathematical model of a conventional car and hybrid electric car with electric power divider was established in [15] [16]Ã'Ž Comparisons of this art are usualy done on different standard driving cycles. Standard driving cycle represents a driving pattern of a certain geographic region (North America, Europe, Asia-Pacific). These driving cycles are Time (s) Fig. 11 New European Driving Cycle Parameters of compared cars and results of simulation are shown in Tab. 1 TABLE I SIMULATION RESULTS Vehicle type, manufacturer Driving Cycle Total mass (kg) Specific Consumption during total NEDC (l/100km) Total emissions CO2 (g) Specific emissions (g/km) First case Second case NEDC Skoda 1. 2HTP NEDC 1450 1120 5. 1 5. 9 1333Ã'Ž 1540 122. 9 142 Model Fabia Two cases are shown. In both of them the New European Driving Cycle was simulated. Case first: Hybrid electric car with electric power divider. The mass of the car respects the additional mass of electric part of the powertrain. Case second: Conventional car Skoda Fabia 1. 2 HTP. The results shown in Tab. 1 allow to make following conclusions: When comparing fuel consumption and CO2 emissions between hybrid car with electric power divider versus conventional car of the same class (that means the same primary ICE engine power and respecting additional mass of the electric powertrain machines), we can conclude that the fuel consumption and CO2 emissions are significantly lower at the hybrid car. Hybridization of such cars brings not only fuel savings but also is much more environmentally friendly. I. CONCLUSION The production of dangerous greenhouse gas emissions and consumption of world energy resources become a serious problem. Especially CO2 emissions can influence the climate stability of Planet Earth. The automobile business contributes to this development a lot. But the automobile technology has space to be improved. The electric and hybrid electric vehicles can contribute to diminishing of fuel consumption and green gases production. The hybrid electric vehicles makes it possible to operate the combustion engine in more suitable regimes with better fuel combustion conditions. Some hybrid systems even enable to operate the combustion engine in best relation between power and revolutions. Systems with power dividers allow the engine to operate in revolutions that are quite independent from the car velocity. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory were used for the simulation. Simulations were performed on New European Driving Cycle NEDC. Results of one commercial car and one hybrid electric car with electric power divider are published. Fuel consumption of the hybrid car on the new European Driving Cycle was 5,1 l/km. The commercial car consumed 5,9 l/km. The hybrid car consumption is 13. 6% lower then at commercial car. Similar numbers were obtained with respect to CO2 production. The hybrid car produced 1333 g CO2 on the New European Driving Cycle. Commercial car produced 1540 g CO2. Hybrid car with electric power divider produced 13. 5% less CO2 . REFERENCES [1] V. Klima : Electro-mechanic drive DELKA and its comparison with Dieselelectric drive. (Elektro mechanicky pohon DELKA a jeho srovnani s normalnim Diesel-elektrickym pohonem. ) Elektrotechnicky obzor 1949, Nr. 19, Pg. 489-496 [2] J. Sousedik : Patent document Czechoslovakia Nr 53 735 from 25. February 1936. [3] J. Bilek: Electric drive of motor cars â€Å"Slovenska strela† (Elektricka vyzbroj motorovych vozu â€Å"Slovenska strela†). Elektrotechnicky obzor 1937, Nr16, Pg249-253, Nr. 21 Pg. 331-336. [4] J. Mierlo: Simulation software for comparison and design of electric, hybrid electric and internal combustion vehicles with respect to energy, emission and performances. Vrije Universiteit Brussel. [5] Z. Cerovsky, P. Mindl, S. Fligl, Z. Halamka and P. Hanus: Power Electronics in Automotive Hybrid Drives, 10th International Electronics and Motion Control Conference EPE-PEMC Cavtat- Dubrovnik Croatia, September 2002, ISBN 953-184-047-4 [6] T. Denton : Automobile Electrical and Electronic Systems, SAE International ISBN 0 340 73195 8. [7] Michael H. Wesbrook: The Electric and Hybrid Electric Car, The Institution of Electrical Engineers, 2001, London [9] Lettl, J. , Fligl, S. : Matrix Converter in Hybrid Drives. Proceedings of 8th International Conference â€Å"Problems of Present-day Electrotechnics PPE 2004†, vol. 3, pp. 77-80, Ukraine, Kyiv, June 7-10, 2004, ISSN 0204-3599. [10] Lettl, J. , Fligl, S. : Matrix Converter Control System. Progress In Electromagnetics Research Symposium PIERS 2005 Proceedings, pp. 395-398, China, Hangzhou, August 22-26, 2005, ISBN 1-933077-07-7. [11] Cerovsky Z. , Mindl P. : Super-capacitor in hybrid drive. International Symposium on Electric Machinery in Prague ISEM 2003 , str. 110-111, ISBN 80-01- 02828-3 [12] Zdenek,J. : „Vibrationless Drive Controller Software Designâ€Å". Proc. of XI. int. symp. ISEM2003. Sept. 2003. Prague, pp. 158-165. [13] Cerovsky,Z. Mindl,P. : Hybrid Drive with Supercapacitor Energy Storage, FISITA Conference Barcelona. F193m 2004. [14] Cerovsky Z. , Mindl P. : Efficiency of Hybrid Electric Vehicle Powertrain using Electric Power-Splitting Synchronous Generator with Permanent Magnets. IPEC-Niigata 2005 [15] Mildorf M. : Mathematical model of a drive and fuel consumption of hybrid vehicle. Diploma thesis. 2007, Czech Techn. Uni. Prague. Faculty of El. Eng. [16] Simkova L. : Mathematical model of hybrid car. Bachelor thesis 2004. Czech Techn. Uni. Prague. Phaculty of El. Eng.

A Tale of Two Cities: Minor Characters Essay -- essays research papers

A Tale of Two Cities: Roles of Minor Characters Every story in the history of literature has one or more characters that are not as significant as other characters. Although these characters aren’t as important, they serve to advance the plot or are symbolically important. There are definitely numerous depictions of these characters in A Tale of Two Cities, by Charles Dickens. Two examples are Lucie Manette Darnay and Miss Pross. Both of these flat characters are important in the development of the story. Lucie Manette Darnay played an important and symbolic role in the novel. Dickens described her as â€Å"the golden thread† of the novel, weaving its good throughout the plot. Along with her good nature, she was also young and attractive. Dickens described her as having: †¦a short, slight, pretty figure, a quantity of golden hair, and a pair of blue eyes†¦and a forehead with a singular capacity†¦of lifting and knitting itself into an expression that was not quite one of perplexity, or wonder, or alarm, or merely of a bright fixed attention, though it included all the four expressions. (Dickens 17) Dickens created Lucie to be an ideal rather than a real woman. She represented all that is good in humanity—innocence, kindness, faith, and hope—and she served as a touchstone for other characters to find those qualities within themselves. Lucie is a loving and devoted wife to Charles Darnay. After Darnay’s death sentence she tells him: We shall not be separated long. I feel that this ...

The language of fashion magazines

Overture The significance of print media has been getting bigger and bigger as the time progress all over the world. Magazine is one of the popular forms of print media worldwide. There are different types of magazines with different features and attributes. They are mostly periodic- monthly and quarterly magazines are most common. The magazines generally focus a particular area and they target a particular group of people as their target readers.Such as business and economics oriented magazines are designed mostly for the business people, Science and genealogy for the young people and students, art and literature for the readers who particularly possess interest towards art and literature. Sports magazines target the young and enthusiastic sports lovers and fashion and lifestyle magazines are for the people who are concerned pretty much about their living style and modern days fashions. In this report we have selected such two fashion and life style magazines, one local and one inte rnational. Instill† the international one, published as British version and Mirror- the Bangladesh magazine regarded as one of the most rumoring and classic fashion magazine of the country. Both the magazines follow English as their media language and are published monthly. We will try to identify the approach of these two commonly oriented magazines. Both the magazines target the today's modern women with their independence and glamorous. In the next section we shall be introduced with these magazines. 1. Mirror; at a glance: Name: Mirror Magazine Nature: Monthly Magazine Type: Fashion & Life style Established (First Issue): 2003, Dacha Editor: Quasi Changer Lam Number of publication: 24,000 (2013) Language: English Company: Mirror Group (Bangladesh) 1. 3 Instill; at a glance Name: Instill Established (First Issue): June, 1994 Editor: Ariel Fox Number of publication: (2011) Company: Time Inc. (US) EPIC Media (I-J) part: TWO 2. 1 PURPOSE STATEMENT This paper has been intended as an academic purpose of the students of M. A. In English Program.It aims to find out a comparative analysis of both the magazines in literal as well as structural sense. This comparison will reveal both the similarities and dissimilarities between the two magazines each possess supreme popularity in their own platform. The other purpose of the study is to analyze the style of language of English and what techniques are used in the magazines. This paper also tries to find out how to use language in print media 2. 2 Methodology For a constructive comparison time frame and contextual frame should be pretty much same and identical.Here two magazines have been selected with same nature and categorical similarities. In order to maintain the time frame, the particular number of the magazines for analysis was kept concurrent. The Bangladesh magazine â€Å"Mirror† was taken of volume 10, which is the July-August Edition of the rent year and an Did Fashion Special. On the other hand, the I-J based international Magazine â€Å"Instill† was taken of Volume 20, number 5 and it was the edition of the month of May of this going year. Thus, from the time frame perspective, both have same platform.In order to maintain the contextual frame, the two magazines taken from the similar taste and target readers. Both are fashion and life style magazines particularly designed for the progressive modern ladies. It is important to mention that the comparison was not made from all the numbers of the magazines, rather the two given numbers mentioned earlier. In the next section, we will begin with the comparative analysis of the magazines. Part: THREE Comparative discussions on the two magazines The previously mentioned numbers of each magazine were brought under the observation of the readers.We have tried to point out similarities and dissimilarities found in their writing styles, literal values and presentations. 3. 1 Point of Similarities: 3. 1. 1 Presentation of the C over Page: Both the magazines feature their cover page with the photos of two very beautiful and glamorous celebrities. The one at the left is the cover page of the Bangladesh gagging â€Å"Mirror† which features Biddy Sinai Mim, a very promising and one of the top models of current times of the country. On the right top, we have the cover page of the British tabloid â€Å"Instill† which features the global celebrity Emily Blunt, a very popular international actress.This similarity is quite an evident and a very common method for the fashion magazines to feature a photo of a beautiful looking celebrity with her distinguishes appeals and glamour. This similarity is not true for these two numbers of the magazines, bull almost all numbers of all fashion magazines. 3. 1. Domination of Photos of the models at pose: This is perhaps the most significant similarity and feature of the fashion magazines. They use the photos more than words. In fact, in the two numbers of the mag azines, almost 80 percent of the pages contain photo of the glamorous models at their beauty pose.Thus, the language of fashion magazines are predominately visual and not word oriented. This has been found in both the magazines case. 3. 1. 3 Presentation of Commercial Advertisements Both the magazines preach quite a heavy volume of advertisements. The advertisements are found to be similar in nature. The advertisements are mostly of the beauty products and colorful photos are used in form of commercial advertisements. This reveals that both the fashion magazines use their commercials as like their features as the magazines features models and their beauty styles.Thus the advertisements seem like the magazines own features. 3. 1. 4 Similar presentation of articles: Both the magazines publish few articles in their magazines apart from the photos. The articles are mostly short, generally contains less than 250 words. The British tabloid of May, 2013 featured few articles regarding Osca r programs and activities of he international celebrities. The local tabloid featured with beauty instructions and tips and promotes latest fashions through their articles. In each case, the language is short, easily understandable and free from literal complicity. . 1. 5 Similarity in Language and writing style: Due to the light nature, both the magazines follow short and simple writing styles. They use simple worlds, short speeches and the articles are mostly free from articulate and literal beauty. 3. 2 Point of Dissimilarity: 3. 2. 1 Contextual Dissimilarity: Despite of their similar nature of fashion and life style, the magazines differ in their approach too. â€Å"Instill† exhibits its high interest in the life style of the celebrities whereas â€Å"Mirror† focuses more on the fashions of the progressive ladies.The photos and the features of the magazine â€Å"Instill† uses the international celebrities to preach the activities of the celebrities. Mirror- the Bangladesh Fashion tabloid on the other hand, focuses more on the fashion and glamour of the local celebrities. 3. 2. 2 Difference in the theme: it has seen that the local fashion magazine focuses on the impact of culture and seasons. For instance, the selected edition was an Did special. There were previous editions on summer bride, pupas special, bookish special etc. This suggest that the local magazine focuses on the cultural impact in the world of fashion.The international tabloid focuses on the life of the celebrities, their activities are the elements of interest. The impact of culture and season was not found to be strong. 3. 2. 3 Difference in Approach: The British magazine provides short article and information though small news in columns which has been completely missed out in the beggarliness magazine. Bangladesh magazine on the other side focuses on the physical beauty of their local liberties (mostly models) and the pattern of their latest fashions thought the exhi bition of a series of photos.Part Four Findings of the language of Fashion Magazine: The noticeable findings of the language of fashion magazines are It shows how linguistic techniques such as puns and presuppositions are used by magazines to capture our attention It examines how image and text combine to produce meaning It discusses how ideological messages are conveyed It analyses how the appeals are constructed through language It looks at how magazines relate to culture part FIVE Conclusion The language of fashion magazines is lively.Furs are to-die-for', colors are ‘drifts dreamy and looks are ‘leotard simple. The last three decades have witnessed a reevaluation of fashion, both in terms of its credibility as an area of academic investigation and its importance in Western culture, which has caused its reconsideration within popular culture. Today, fashion can be found when flipping through art and fashion magazines. The art press, however, locates fashion within wid er social and cultural dialogues, reflecting upon the social, cultural, psychological ND economic implications of dress.As women's fashion magazines have critical role in the maintenance of cultural values and representation of the gender identity, we will be able to investigate how English language relates to gender identity through fashion in Bangladesh. Even though synergies effect of fashion and language as symbolic capital is very interesting subject to study. This habitation of two is neutralized as to create mythology of the modern society is hard to deconstruct. To demythologize the fusion of English language and fashion more profound research will be needed.

Future of healthcare Essay

Future strategic direction plays a huge role in health care. In this paper, I plan to describe a minimum of five challenges that are defining the future strategic direction of health care. The challenges that will be addressed include the information technology advancements such as the electronic medical record/electronic health record challenge, the accreditation, quality of healthcare, and organizational compliance challenge, the access to health care including the uninsured and those in the poverty levels challenge, the market shares and advancing age of population challenge, and the maintaining a skilled workforce challenge. I will also describe how an organization can adapt its direction and strategies to effectively address these challenges. Technology, protocol, regulations, populations, and workforce skill will always change within time and how an organization chooses to address these challenges will determine its success or failure. The first challenge to be addressed is the challenge of information technology advancements such as the electronic medical record or electronic health record. To be used effectively, the EHR must have a meaningful use. There are several ways for the EHR to have a meaningful use. First, to have a meaningful use the organization must have a knowledge of the use and its benefits to the organization. There are several factors that must be in place for the meaningful use to benefit the organization. One such way is that technical resources must be available and  utilized effectively. Other ways would include vendor support, the use of information for specialists, the return on the investments, and the availability of state programs. FUTURE 3 Technical resources are crucial because there will always be problems that arise in the systems. Information for specialists must be available and easily accessed without invading privacy. There needs to be a return-on-investment to be effective. The availability of state programs has to be present to be effective. The challenges that may arise when adopting the HER process may include cost challenges. This would require knowing the cost of the infrastructure of the program, the training involved, and the technical support involved. This would require a great dealof budget planning to see a return on investments. Time would also present a challenge with this system because it requires more time on behalf of the employees that they normally would have been seeing patients. Preparation is a challenge because all stakeholders wo uld have to be in support of the adoption and all the work that goes into it. There has to be a well thought out implementation of the program and maintaining it to be successful. Another challenge could be the availability of vendors with the whole market on deadlines and with consultants and extension centers in high demand, availability could become an issue. Training is another issue that needs to be well planned and without adequate training, time, cost, customer satisfaction, and employee support from good training, there could be failure. Making sure that the new HER system operates fully with other existing systems is crucial and data migration from paper or digital resources could result in data losses. They are also very time-consuming. Along with the HER challenges, organization are also facing the challenges of accreditation and organizational compliance. There are strict rules and regulations as well as protocol to follow for an organization to earn accreditation status. Staff can provide to be a huge challenge in accreditation because many employees do not believe in the accreditation being an FUTURE 4 overall positive step to take because of all the necessary time, paperwork, certifications, etc. and skepticism about the credentials of the accreditors while reaching this status and maintaining it. Effectiveness  and cost eff ectiveness proves to be a challenge in organization’s looking to be accredited. It can become very expensive. Separating quality improvement from quality control can seem a difficult process. While accreditation processes basically guarantee quality improvement in an organization, just taking all the necessary steps and keeping employees on board can prove to be the biggest challenge. Another challenge would include the low number of accreditation boards available for hospitals. To face these challenges, having a good baseline accreditation process in crucial to the strategic planning. Education of managers with explanations of the advantages and benefits of the process will be needed. Using credible and knowledgeable evaluators and knowing monitoring standards can be proven key to success. An on-going data collection monitoring system can provide excellent ways of tracking in your strategic planning process. A project plan of core standards and time frames, mini-evaluations of requirements, and obtaining commitment from all staff will prove to be beneficial in the strategic planning process as well. Besides the accreditation and HER challenges, the future will also bring challenges in the access to healthcare by the under-insured and poverty level citizens. The issue here includes the overall healthiness of the under-insured and lower income people to have preven tative care and take care of pre-existing conditions. If these conditions go undetected, the outcome can become dire. These people are far less likely to seek treatment and will many times not report any problems in getting the necessary medical care. This is where the access to healthcare becomes an issue because if it is not reported, problems escalate with the available access. Many of these FUTURE 5 people do not seek care on a regular basis and do not have primary care physicians or other sources of care. With prices rising, the number of uninsured and under-insured has grown. If given prescriptions if they do get to seek care, many do not fill the medications because of cost and affordability issues. Many major illnesses are not caught on time and then they have to be hospitalized. After hospitalization, they are referred to a specialist but most of these patients do not follow up with the specialists again because of affordability. This leads to a huge lack in access to health care that is necessary. The Affordable Health Care Act and the expansion of Medicaid  services addresses many of these issues. Improvements in access, the utilization, and reduction of high out-of-pocket costs have reduced the number of people needing access tremendously. Strategic planning for the future would include safety nets of clinics and hospitals to care for the uninsur ed, charity care, reduction of costs, and prescription help programs. Federal funding and community communication to address needs and raise money with charities and donations will play an important role. The health reform has addressed many of these issues, but planning for the future, knowing what help is available, and leading these patients to the help available, will be necessary to maintain progress in this area. The challenge of market shares and advancing population ages is at an all-time high and expected to get higher. The U.S. population is aging. Home health with the population aging resulting in challenges in the delivery of healthcare, hospital consolidations becoming necessary, length of hospital stays needing to be reduced as well as growing Medicaid and Medicare customers are all examples of these issues. There is and continues to be huge growth in home health markets. The workforces are older and the patients are older than in the past with the future showing even more advancement in average ages. More retirement age workforces and FUTURE 6 patients that will only require home health or hospice services is something that is being seen more and more. The challenges to the workforce would include keeping a regular staff that will have many years of continuous work for the company so that we have available medical staff in our hospitals, medical office, clinics, etc. Strategic planning for the future would include strategies and recommendations on the recruitment and the retaining of skilled health professionals regardless of their ages. Identifying innovative practices to promote employment in healthcare even those with disabilities or past retirement ages can be aimed at retaining the experienced older staff and creating job opportunities for all ages. Maintaining a skilled workforce is yet another challenge that has been identified and needs to be addressed for the future of our health care. Research has shown that in workforce demographics and the trends of the workforce, hospitals will face low vacancy due to recession, shortages, and the tight labor market in the next decade. (Schidlow, 2008) Recruiting and retaining workers to replace  the retirees will be crucial. Strategic planning to include work process redesign, new technology implementation and maintenance, keeping employee satisfaction, and the attraction of a new generation of work staff will be necessary. Future strategic direction plays a huge role in health care. In this paper, I described a minimum of five challenges that are defining the future strategic direction of health care. The challenges that were addressed included the information technology advancements such as the electronic medical record/electronic health record challenge, the accreditation, quality of healthcare, and organizational compliance challenge, the access to health care including the uninsured and those in the poverty levels challenge, the market shares and advancing age of population challenge, and the maintaining a skilled workforce challenge. I also described how an FUTURE 7 organization can adapt its direction and strategies to effectively address these challenges. Ultimately, technology, protocol, regulations, populations, and workforce skill will always change within time and how an organization chooses to address these challenges will determine its success or failure. FUTURE 8 References Beaman, C. D., Jr. (2008). Caring for the uninsured. Healthcare Executive, 23(1), 46-47. Retrieved from the EBSCOhost database. Bisognano, M., Schummers, D., & McCannon, J. (2008). Leadership’s role in execution: Change must happen organizationwide to be successful. Healthcare Executive, 23(2), 66,68,70. Retrieved from the EBSCOhost database. Delgado, R. I. (2009). Financial performance drivers and strategic control: The case of cancer treatment centers (Doctoral dissertation). Retrieved from the ProQuest database. Reilly, P. (2012). Leading change in a new era. Healthcare Financial Management 66(1) 53-57. Retrieved from the ProQuest database. Runy, L. A. (2009). Why the hospital physician staffing structure must change. Hospitals & Health Networks 83(6), 55-56, 1. Retrieved from the ProQuest database. Schidlow, D. V. (2008). Strategic planning in health care: The results are everything†¦or are they? Physician Executive, 34(2), 32-4. Retrieved from the ProQuest database. Spath, P. L., & Abraham, S. C. (2013). Strategic management in healthcare organizations. Ashford University: San Diego, CA.

Term paper Voting right Essays

Term paper Voting right Essays Term paper Voting right Essay Term paper Voting right Essay The theme of my collage was conflict. It was about the Hungarian War of 1956. When I started to work on the collage the theme was something wanted the viewer to understand as they looked at it. I did not want to give more details about this war. I wanted the viewer to see the collage and have curiously about the subject to research It. I wanted the viewer to wonder why 1956? As I progress through making my collage I want to go over the emphasis of the number 56 in red represents my theme, the lance of the images in the collage and color. Emphasizing the number fifty-six at the center of the collage was purposely done to show the theme of the collage. The Hungarian War of 1956 was a tragic war that I wanted to inform people out by doing a collage that included some of the events that happened. In the collage under the year 1956 you can see a tank with little green color. If you look closely at the tank you see it is made of dollar bills. This was to represent the war started because Stalin was taking over all the economy of the Hungarian people, which the people had enough. They were tired of not being able to control anything so they decided to fight back the Stalin government and get their land back. The Hungarian people were poor and not had much If any of actual weapons to win this war but they still fought and In the collage on the left side the big boy represents these actions of the Hungarian people. The balance of the collage was done for it to have more power on the left side than the right side. As you look at the collage on the left it is how the Hungarian War darted by people deciding to rebel, this was when people felt strong so it is the biggest image on the collage. The Hungarian people thought that if they rebel they could win against Stalins government. They did not think about all the power Stalin had because they were tired on the control they were under and their poverty. The collage was done in chronological order from the people deciding to rebel, to the Hungarian people fighting against Stalins people and ending with defeat and destruction. There are some Images that have color while others that do not. The color was one to show the power the Hungarian people had at the beginning of the war until the end of it. There is an image of skulls that is in color. This shows that there were some dead bodies at the beginning of the war but since Stalins government had left the Hungarian people alone in 1956 for three days-the Hungarian people thought they had won and had power. As the three days pass and you progress through the collage you see the tank in the middle which basically ends the Hungarian War. The end results as you look at the images in my project are people dying and total extraction of Hungary. At the right side of the collage in the top corner you see a woman that says Walt a minute That Is not right. This woman Is representing millions of the Hungarian that died because they did not have the sources of defenses that Stalins government had. There Is a clock next to her which Just represents the little time that the Hungarian people thought they had freedom from Stalins rule and how little did the is impacted by the image and decide to figure out what it symbolizes. This collage was to inform people about the Hungarian war of 1956 but also make people work for the info. I did not want to add too much detail because it be over whelming for the viewer and also it would lose the purpose of researching what happened that year. The images I used were key concepts of the Hungarian War that would help the viewer find information of what happened. I also, tried to make the shape of the collage as a semi-not perfect crown to symbolize Stalins ruling in Hungary before and after the war. His ruling was not perfect for the Hungary people but it still was their government even after their rebel.

Brooks Bridge Essays

Brooks Bridge Essays Brooks Bridge Essay Brooks Bridge Essay The moment I picked up my phone I knew something was wrong. The tone of my friend Dandys voice sounded very grave and worn. The reason why followed in lowly uttered words. CA is in the hospital. In sort of a daze I rushed to the hospital and found a way into the Intensive Care Unit. There in the bed was my friend with two broken arms and internal damage to his kidneys. At his side sat his mom. When I asked what happened, she said that CA was hit off of Brooks Bridge by a drunk driver. A thirty-foot fall into the ground below, landing in the grass. CA was two-inches away room the stone hard concrete that couldve ended his life. It takes something very immense to show who your real friends are. It could range from a moment of drama where a friend stays by your side, to sitting bed side by your friend in critical conditions. I learned how to be the person who shows their true side in these situations. By doing so, I have been brought closer to many people who will now return the favor when my time of need comes. Always remember to ask the question, Who will be there for me? when you pick friends to bring into your circle. Spend every moment you can with the ones you love before its too late. You dont want to live life with regrets, asking what if when you reflect on the past. I shouldve confronted CA sooner about why I was mad at him, but I didnt and let it come between us. Never miss an opportunity to say whats on your mind with your friends because there may not be a tomorrow. If youre able to look back on your friendship and smile knowing you made the best of the time you had, then you did the right thing. Its the moments you create that will be remembered, not the moments you Hough of making. Petty arguments and annoyances should never hinder your friendships. Its the imperfections you must look past to bring friends closer. No one is perfect. If you accept your friends for who they are then they will also do the same with you. Before the incident happened, I wasnt talking to CA much because he was being extremely lazy at work and making me do more work then I shouldve, but when the accident happened, none of it seemed to matter anymore. Dont turn small things into big deals. No argument will ever be worth it when something distressing actually does append. Dont repeat the mistakes I have made. I was lucky to still have my friend at all. Other people have not been as fortunate when situations like mine occur. My lesson to teach others are the positive outcomes of such a tragic situation that seemed like no good would come out of. You must live everyday like it is your last and make the best out of everything life throws at you. Many of lifes gifts come from experiences with others. Nothing last forever so take advantage of the opportunities put in front of you before they disappear into the past.

Literally the Worst Mistake You Could Ever Make

Literally the Worst Mistake You Could Ever Make Literally the Worst Mistake You Could Ever Make Literally the Worst Mistake You Could Ever Make By Guest Author If most peoples employment of the word â€Å"literally† doesnt drive you mad, youre probably guilty of a few misuses yourself. Its one of the most common complaints of the grammar-savvy. Responding to our post on â€Å"Blackboard Moments† those usages of speech that provoke the same response as fingernails on a blackboard – Abbie points out one of her least favorite tropes of modern language: â€Å"Literally† replacing the word â€Å"very† in a sentence. I know someone who says â€Å"literally† several times in a row, when she wants to emphasize how â€Å"very† something is. One day I will have to shoot her. One hopes that Abbie isnt being literal here. Along with that other frequent offender, â€Å"basically,† the word â€Å"literally† is often mistakenly employed to provide emphasis for a word or phrase that might otherwise go overlooked: â€Å"literally furious,† â€Å"literally champing at the bit,† â€Å"literally scared me half to death.† As anyone reading this no doubt knows, correct use of the word â€Å"literally† literally looks almost nothing like this. Its a value-neutral term absent of any inherent emphasis or largesse. Correctly, â€Å"literally† should be used when a turn of phrase usually employed in a metaphorical sense enjoys a rare moment of non-metaphorical applicability: the phrase becomes true in a literal, words-meaning-exactly-what-they-say sense. If we know that â€Å"waiting with bated breath,† for instance, originates in Shakespeares allusion to someone whose breathing has stopped (or abated) in their anxiety, we might say we were â€Å"literally waiting with bated breath† if we had cause to hold our breath for an extended period of time. With our communications increasingly conceptual and metaphor-laden, more and more terms enjoy frequent non-literal use. In an online environment filled with abstract concepts and non-corporeal action, metaphorical language is particularly prevalent: â€Å"rolling out new features,† â€Å"clearing my inbox,† â€Å"laughing out loud.† Add to this the blurred boundary between idiom and clichà © and you have a language rife with metaphor. Those of us attuned to the true meaning of â€Å"literally† may jump at the chance to say something like â€Å"I literally jumped at the chance,† but be wary that youre not falling into the same trap as the misusers: using â€Å"literally† to convey emphasis, instead of simply finding a stronger word to make your point. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:"Based in" and "based out of"45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†20 Classic Novels You Can Read in One Sitting

The gender pay gap in the uk and why it still exists Essay

The gender pay gap in the uk and why it still exists - Essay Example Workplace segregation remains prevalent as high concentrations of female employees are associated with relatively low rates of pay. And higher levels of part-time working are associated with lower rates of pay, even after other factors have been taken into account. Women’s employment is highly concentrated in female-dominated occupations which are often the lowest paid. Women are still under-represented in the higher paid jobs within occupations. Qualified women are characteristically denied top level jobs in corporate offices but instead of terming it what it is, sexism and discrimination, this form of unequal treatment is referred to as the ‘glass ceiling’ effect. Women do indeed have to perform twice as well as a man to retain the same pay and position at similar occupational arenas. This discussion will examine barriers to equality in the workplace, the reasons for this cultural phenomenon, evidence to support this claim and some possible solutions. Women must struggle to cope with discrimination in the workplace as is evidenced by occupational segregation. This terminology refers to the reality that women tend to work in different sectors of the economy and occupy different employment standings than men within the same occupational group. Government statistics reveal that women are highly concentrated in certain jobs as 60 per cent of working women are employed in just 10 per cent of available occupations (â€Å"What is the pay gap?†, 2006). While about one-half of workers are in sex-dominated employment, women are engaged in a narrower scope of occupations than men. There are seven times more male-dominated non-agricultural jobs than female. ‘Sex-dominated’ occupations are defined as when workers of one sex constitute more than 80 per cent of the labour force (Anker, 1998). In the UK, women constitute just 30 per cent of managers, 25 per cent of executives and 10 per

Is the use of field trips in geography a useful wasy for children to Essay

Is the use of field trips in geography a useful wasy for children to learn between the age of 5 to 11 year old discuss - Essay Example In short, early years geography is fundamentally about the development of the concepts of ‘space’ and ‘place’ and, entirely depends upon a wide range of classroom tasks and related learning activities that can contribute to effective learning of these concepts. Practical tasks with which children may engage to promote meaningful learning in geography draw upon a complex theoretical framework. Present space clearly does not allow for a comprehensive overview and analysis of this. Thus it is intended to highlight a number of key elements of the framework and to illuminate these with recent and relevant research evidence. (Birch & Palmer, 2004, p. 8) While the content of the National Curriculum for Schools in England underpins and guides the structure of the forthcoming text, it also discusses general principles of teaching and learning in geographical education that are transferable and applicable to all ‘early years’ children of nursery and school age. It is relevant to teachers, student teachers, policy-makers and all other providers of field trip education for children aged 5 to 11 years; that is, the Foundation Stage and Key Stage 1 in the language of the National Curriculum. We consider it to be both a difficult and inappropriate task to pursue any discussion of learning experiences relating to the subject matter of geography in the early years of schooling without making reference to the cross-curricular theme of education for sustainable development, closely allied to the area of learning which many know as environmental education. These learning experiences refer to a large extent of Geographical field trips which are inextricably linked in the work of primary education ranging from nursery to early primary classes. Therefore, their inter-relationships are considered with field trips and practical examples that take account of teaching and learning across the whole spectrum of geography and what might be termed

The Competencies That Are Required By Consultants In Order To Ensure Essay

The Competencies That Are Required By Consultants In Order To Ensure an Efficient Consulting Practice - Essay Example This paper illustrates that the work of the management consultant is to help the client organization to recognize the management problems, analyze the problems and provide solutions to the problems. The role of the consultants has become extremely important in contemporary times to deal with critical issues faced by the organizations. The client organization often requires the skill and expertise to deal with the critical issues faced by the organization. Researchers have established that there is a link between organizational performance and organizational characteristic and both of these are influenced by a reverse relationship. It can be argued that the organizational characteristics can also have an influence on the consulting performance. According to the views of Lundberg, the competence of an individual is a set of appropriate behavior which acts as a framework for identifying, evaluating and developing an individual’s behavior. Researchers have found out that competenc e is actually a combination of skills, knowledge, and behavior that helps in improving the performance of an organization. According to Sandberg, people who perform their responsibilities more competently than others can be argued to have the finer set of attributes. Therefore it can be argued that the competence of the management consultant is a crucial factor that influences consulting performance. The existing literature identifies that there are a set of competencies that are important for consultants. There are ten domains of competencies that have been identified namely enterprising, confidence, management, influence, facilitation, consideration, analytics, performance, organizing behavior, resilience and enterprising nature. Each of these domains has a number of characteristics under them like independence, adaptability, planning, quality orientation, problem-solving approach, conceptualizing vision and customer orientation to name a few.

Investigate and asses the lives and work of the two Caribbean Essay

Investigate and asses the lives and work of the two Caribbean personalities who, in your opinion, made the greatest contribution to the development of thier own - Essay Example In 1975 he won this countrys lone medal Silver in the 100 metres at the Pan American Games in Mexico City, Mexico. The following year history was created when he won Trinidad and Tobagos first Gold Medal in the 100 metres at the 1976 Olympic Games in Montreal, Canada. [Regis, 1999] In 1975, Crawford was added to the team of American coach Bob Parks, who prepared Crawford excellently for the 100 m and 200 m events at the Montreal Olympics, running only a few races during the season. The tactics paid off, as Crawford won the 100 m, narrowly in front of Don Quarrie of Jamaica, winning Trinidad and Tobagos first Olympic gold medal. He had also qualified for the 200 m final, but pulled out due to an injury. Hasely Crawford ´s last success was a bronze medal in the 1978 Commonwealth Games (100 m). He did also participate in the 1980 and 1984 Olympics, the most participations for an Olympian of Trinidad and Tobago but didnt reach to a final again. In the year 2000 he was named the Trinidad & Tobago Athlete of the Millennium.Crawford is a national hero in his home country, Crawford has appeared on postage stamps and has an airplane and a sports stadium named after him. Hasely Crawford’s remarkable achievement are not only restricted to his sports field but also as a person who contributed a lot to his society and people through his social work. His social work as the Head Community Relation at National Gas Company at Trinidad and Tobago is outstanding. He has done a great job in maintaining relationships from different institutions and invested a great deal to enhance the cohesive work environment. [Bow on World Stage Can Put Marvin with His Nations Greats, 2006] Crawford was specially invited to attend the Athens Games by the World Olympians Association, a body of which he is the Trinidad and Tobago president. Crawford’s contribution as an athlete is quite worthy in a sense that Trinidad and Tobago Olympic Committee appointed him as

Culture, Technology, and Expansion Discussion Essay

Culture, Technology, and Expansion Discussion - Essay Example in which a whole range of political and social patterns as well as institutions that have been conventionally considered part of the European history were formed. During this period, a range of cultural identities and political boundaries were developed in many European countries that included Germany, France, Italy, Iberia, British Isles, Scandinavia and Eastern Europe. The time from 1000 to 1300 was when there happened a chain reaction in terms of advancements in the society, political life and economy which led to the development of new traditions in art and literature, scholarship, philosophy and religion. A vast majority of these trends have become intrinsic features of the contemporary European culture. Technology played a very important role in this cultural expansion. The rapid change of economy in the medieval Europe can fundamentally be attributed to the innovations in agriculture, expansion of territories and identification of newer construction techniques for the development of cities which was not achievable without the advancement of

Investigate and asses the lives and work of the two Caribbean Essay

Investigate and asses the lives and work of the two Caribbean personalities who, in your opinion, made the greatest contribution to the development of thier own - Essay Example In 1975 he won this countrys lone medal Silver in the 100 metres at the Pan American Games in Mexico City, Mexico. The following year history was created when he won Trinidad and Tobagos first Gold Medal in the 100 metres at the 1976 Olympic Games in Montreal, Canada. [Regis, 1999] In 1975, Crawford was added to the team of American coach Bob Parks, who prepared Crawford excellently for the 100 m and 200 m events at the Montreal Olympics, running only a few races during the season. The tactics paid off, as Crawford won the 100 m, narrowly in front of Don Quarrie of Jamaica, winning Trinidad and Tobagos first Olympic gold medal. He had also qualified for the 200 m final, but pulled out due to an injury. Hasely Crawford ´s last success was a bronze medal in the 1978 Commonwealth Games (100 m). He did also participate in the 1980 and 1984 Olympics, the most participations for an Olympian of Trinidad and Tobago but didnt reach to a final again. In the year 2000 he was named the Trinidad & Tobago Athlete of the Millennium.Crawford is a national hero in his home country, Crawford has appeared on postage stamps and has an airplane and a sports stadium named after him. Hasely Crawford’s remarkable achievement are not only restricted to his sports field but also as a person who contributed a lot to his society and people through his social work. His social work as the Head Community Relation at National Gas Company at Trinidad and Tobago is outstanding. He has done a great job in maintaining relationships from different institutions and invested a great deal to enhance the cohesive work environment. [Bow on World Stage Can Put Marvin with His Nations Greats, 2006] Crawford was specially invited to attend the Athens Games by the World Olympians Association, a body of which he is the Trinidad and Tobago president. Crawford’s contribution as an athlete is quite worthy in a sense that Trinidad and Tobago Olympic Committee appointed him as

Is European foreign policy workable Essay Example | Topics and Well Written Essays - 2500 words

Is European foreign policy workable - Essay Example Other civilizations were characterized as having achieved the phase of development which Europe itself had already passed - for instance, hunting-gathering; farming; early civilization; feudalism; contemporary liberal-capitalism. Europe was the only part of the world which had reached the last phase. Hence, Europe was always believed to be responsible for technological, cultural and scientific progress which are the parts of the contemporary world. Moreover, scientific principles developed for better understanding the world were thought to have replaced certain religious doctrines with respect to the pure logic of European science. The degree to which the world science 'belongs' to Europe is still debated. Furthermore, it would be important to refer to Marx (Smith, Sandholtz, 1995), who studied the issue carefully. In his opinion, European hadn't had any innate superiority, but he nonetheless claimed that European model of the world is followed in many other countries and is characterized as a pattern of scientific attitude towards the world in whole. Europe was the place, where the world 'policy' emerged - in particular, the Ancient Greece, where policy was a main model of governing. Other writers explored certain issues and aspects of European hegemony, for instance, the development of trade and the issue of imperialism. "By the late 19th Century the theory that European achievements arose from innate racial superiority became widespread: justifying slavery and other forms of political and economic exploitation, even being used to validate genocide" (Ginsberg and Smith, 2005, p.41). Europe, where the phenomenon of policy emerged, is probably the conceptual political center of the world - this fact can be exemplified by a number of international organizations, which determine European foreign policy and influence each European country in pacrticular. Nowadays, European foreign policy is a subject of numerous discussions, since it seems controversial due to the number of organizations created in Europe over the last few decades. The greatest and most influential international political organization is European Union. The main values of European Union were clarified by Michael Emerson, who influenced the upgrade of European Constitutional Treaty. The treaty is directed to achieving a stronger position in the European Union with respect to the 'high' world politics. European Constitutional Treaty has already been ratified by twenty-five member states of the union.According to the Constitutional Treaty, Emerson draws out the ten standards of European Union. The great est values include the domination of democracy, rule of law and human rights; the 'four freedoms' (basic human freedoms) (Smith, Crowe, 2006). Furthermore, Emerson highlights the importance of social cohesion, the abhorrence of nationalism, multi-tier governance, stable economic growth, multiculturalism, multilateralism and secularity of governance (IGCC Policy Paper No. 52, 2000). Among the

My Chosen Ethical Framework Essay Example for Free

My Chosen Ethical Framework Essay In the field of Human Services a worker is faced with ethical dilemmas on a everyday basis. In some cases,a client may want to make choices that may not be in their best interest. As Harry and Mahoney (1999) stated the paramount goal of human service workers is to enable people to live more satisfying,more autonomous,and more productive lives, through utilizing societys knowledge,resources,and technological innovations. However, this is not always an easy task. The NOHS preamble states â€Å"Characterized particularly by an appreciation of human beings in all of their diversity, human services offers assistance to its clients within the context of their community and environment. Human service professionals and educators uphold the integrity and ethics of the profession, partake in constructive criticism of the profession, promote client and community well-being, and enhance their own professional growth. (Ethical standards for, 1996) However, as we look closely at this preamble we can see that it may cause its own ethical dilemmas especially in the field of addiction. What choices does a addictive professional make when the community and environment that the client lives in is filled with drugs,violence, and crime. It is not unlikely, for an addict to seek help,having no support because family has lost all trust, being poor, vulnerable,and depressed. They may not see anyway out of an abusive relationship and may have even contemplated suicide. They may be a single parent or both partners are using with the child in the home. It is in these circumstances that they do not have the self determination to make the right decisions. While the client has the right to self determination, the counselor has a decision to make like suggesting hospitalization or if there is children living in the situation contacting D. S. S, which violates the clients confidentiality. According to W. D. Ross we are faced with conflicting Prima Facie duties, because of the harm one is doing to themselves or others, we now have a legal duty to report it and violate our clients confidentiality, privacy and intervene for their own safety or the child’s. Therefore Locus-Aggregative Utilitarianism theory,under Teleology could be the only solution for me, because I agree with the philosophy of â€Å"maximizing the greater good amongst greater amount of people†. By using this ethical framework I have now protected the client or the child by removing them from a harmful situation, protected myself and I have protected my agency from legalities. In fact, it is this theory in which I try to live by in my everyday life. I have been married for over 16 years and have 3 children. I always teach my children that their actions they take affects not only them but the community as well. The community may be in the house or in society. To always look for the greater good in everything they do. I have been known to take people into my home because it benefited them. Of course, things didnt always work out right but it still didnt stop me from doing the greater good,So I am definitely, Locus-Aggregative in which maximize the greater good amongst greater amount of people and I dont see me changing these values as I enter into the field of addiction. I would also state that I would follow by Act Utilitarianism because I believe it is important to violate my clients confidentiality in order to protect them,their child, the agency, and myself. While I may lose their trust, if they receive the help they need then then I have done the greater good. Therefore, the preamble to follow the teleology would be as follows â€Å" Human Services is to provide the most good with the least harm to the client and all those who have been affected by their disease, offer assistance to its clients within the context of their community and environment (NOSH) when there is the least harm† â€Å"Addiction professionals,licensed/certified treatment providers,recognize that the ability to do well is based on an underlying concern for the well-being of others. This concern emerges from recognition that we are all stakeholders in each others lives the well-being of each is intimately bound to the well-being of all; when the happiness of some is purchased by the unhappiness of others, the stage is set for the misery of all. Addiction professionals must act in such a way that they would have no embarrassment if their behavior became a matter of public knowledge and would have no difficulty defending their actions before any competent authority.

Strategy Implemented In Starwood Hotels And Resorts Tourism Essay

Strategy Implemented In Starwood Hotels And Resorts Tourism Essay To critically evaluate the strategy implemented in Starwood Hotels and Resorts in responding to the Environmental Concern: A Case Study of Element Hotel ABSTRACT The purpose of this research is to critically evaluate the green initiatives implemented in Starwood Hotels and Resorts by introducing a green hotel chain, Element hotel. The author intend to assess to what extent the implemented strategies are all-encompassing in responding to environmental concern as one of major contemporary issue in todays hospitality industry. As the matter of fact that the global environment is severely affected by todays business, natural resources are predictably running out in next 50 years if no improvement is being made by all business. In the last decade, peoples awareness of environmental protection is significantly increasing. For instance, new emerging market of eco-conscious traveler and pressure from eco-ethic group act as the driven force to urge business companies rapidly launch environmental friendly program to support sustainability development. In this research, green initiatives implemented in Starwood Hotels and Resorts are critically examined basing on ISO 14001 model. The positivism philosophy with deductive approach will be adopted throughout the research. The author will critically review the literature related to environmental management. Secondary research will be used to investigate the green initiatives implemented in Starwood Hotels and Resorts with a case study focused on Element hotel, followed by a critical analyze on the strategies with application of ISO 14001 model. Last but not least, the author will assess to what extent the implemented strategies are all-encompassing in responding to environmental concern. The research has shown that Starwood Hotels and Resorts have successfully implemented comprehensive green initiatives by introducing a green hotel chain, Element hotel. The author suggests that further evaluation and improvement should be continuously carried out to strive be the leader in supporting sustainability development in hospitality industry. Moreover, the author advises that primary research should be carried out for future study in order to gain more generalized and specifically up-to-date result. TABLE OF CONTENTS _______________________________________________________________________________________ INTRODUCTION BACKGROUND INFORMATION Background of Starwood Hotels and Resorts Element Hotel NECESSITY TO RAISE THE IMPORTANCE OF SUSTAINABILITY IN LONG RUN Increasing pressure from ethical consumers New emerging market, Eco conscious traveler The impact of environmental problem onto hospitality industry AIM AND OBJECTIVES Aim Objectives THE ISO 14001 MODEL Environmental Policy Planning Implementation and Operation Checking and Corrective Action Management Review Continual Improvement RESEARCH STRATEGY AND METHODOLOG Proposed Study Design Secondary Research Limitations 3.0 FINDINGS AND ANALYSIS 3.1 Environmental Policy 3.2 Planning 3.3 Implementation and Operation 3.4 Checking and Corrective Action 3.5 Management Review Continual Improvement CONCLUSION 5.0 REFERENCES 6.0 APPENDICES 1.0 INTRODUCTION __________________________________________________________________________ In the past few years, environmental issue has severely plagued hospitality industry (Pasiuk, 2006). The significant changes in global environment and climate definitely draw attention to all business. People start to think about how the mother earth can be saved from harm and the way to sustain hospitality industry. The popularity of eco-friendly hotel is closely related to the growing awareness of global warming (Guitierrez, 2008) and also the new emerging market segment Eco-traveler (Patterson, 2007). According to Forbes (2007, cited in Go Budget Travel, 2007), it stated that traveler with sense of eco-awareness is a new trends nowadays. Hence, many hotels and resorts make effort to launch wide variety of initiatives on green management (Enz, 2010). As a global leader in hospitality industry, Starwood Hotels and Resorts steps forward responding to the trend with action on building up its own culture of sustainability by introducing its innovation Eco-Friendly hotel chain called E lement (Starwood Hotels and Resorts, 2010). The purpose of this report is to critically evaluate how Starwood Hotels and Resorts in responding to environmental concern by introducing a green hotel chain, Element hotel. In order to achieve the purpose, the author first highlights Eco-traveler as one of the mainstream in hospitality industry and identify the importance of taking environmental concern as a corporate social responsibility. Furthermore, the author is then illustrates the theoretical framework of ISO 14001 model and critically evaluates its application to the strategies implemented in Starwood Hotels and Resorts in responding to the contemporary issue of environmental concern. Last but not least, a brief summary and recommendation will be provided. BACKGROUND INFORMATION __________________________________________________________________________ 1.1.1 Background of Starwood Hotels and Resorts Element Hotel Starwood Hotels and Resorts grow to be a hotel behemoth through every effort made by Mr. Barry Sternlicht (Starwood Hotels and Resorts, 2010). At the present time, Starwood is widely renowned as one of the luxury hotel chain worldwide. Starwoods fleet is currently owns and operates approximately 750 hotels under premium leading brands including Sheraton, Four Points, St. Regis, Westin, W brand, the luxury collection and notably its latest innovation product Element, in 80 countries over every continent (Starwood Hotels and Resorts, 2010). Element hotel is a green hotel chain newly launched by Starwood Hotels and Resorts by the year of 2008 (Starwood Hotels and Resorts, 2010a). The inspiration is induced by travelers eco-etiquette. According to Savage (2008, cited in Press Release, 2008), most of the traveler adopts green routine at home however only a few of them do the same at the hotel. In response, Element hotels take the lead in going green. Element is built green to reduce from the ground up, as the first major hotel brand pursue U.S. Building Councils LEED Certification for every property (Press Release, 2008a), depicting the importance of the environment in todays world. Element is committed to provide the guest with a no-compromise, eco-chic experience and also as an easy way responsible to be eco-friendly without sacrificing guest experience, in addition, the element philosophy is to satisfy guests needs with the environment in mind (Elements hotel, 2010). Nowadays, Starwood is recognized as the environmentally friendly luxury brand within the hospitality industry (Rockmael, 2007). With the recognition of its remarkable green initiatives, the author is intended to critically evaluate the strategy implemented in Starwood Hotels and Resorts in responding to environmental concern. Green initiatives undertaken by Starwood Hotels and Resorts will be further elaborated in details by focus on the case study of Element hotel. Necessity to raise the importance of sustainability in the long run __________________________________________________________________________ Increasing pressure from ethical consumers It is not surprising to find that a significant growing number of large-scale corporate are experiencing an exerting pressure from consumer activist groups requiring betterment on the performance of both social and environmental aspect. An elevating level of these issues are gradually becoming mainstream and the consumers are commonly raising question about the general performance in terms of ethical, social and environmental of the service and product they consume. More enlightened companies treat these prompting changes as a golden opportunity of embracing social and environmental concerns integrated into their operation (Gupta, M.C., 1995). 1.2.2 New emerging market segment, eco-conscious traveler According to the research conducted by Green Hotel Association (2007), about 43 millions travelers in the United States are concerned about environmental consciousness in the hospitality industry. Meanwhile, referring to the survey done by USA Travel Association (2008), 54 million peoples search for companies that are concerned with the protection of local environment and incline to book travel arrangement with these companies. Korman (2008, cited in Press Release, 2008: 2) also agree that Todays consumers including guests who stay with us, corporate customers who select hotel providers and the development community who build our hotels are increasingly demanding green options when they select hotel brands. At the present time, eco-awareness is very popular in travel trends (Harding, 2010). And Chemla (2007, cited in Vora, 2007:1) also argued that now upscale travelers want to do whatever they can to be eco-conscious. The characteristics of eco-conscious traveler (refer to Appendix 1) can be concluded as lack of knowledge about environmental issue, however, they are keen to learn. Element hotel is tailor-made for eco conscious traveler, as Savage (2008: 1) stated that We know our guests want to be eco conscious, it is our job to make it easy for them. Eco-conscious traveler is defined as a person who yearns for making positive contribution while travelling with the companies that sustain development on environmental practices (Eco media group, 2010). With the emerging segment of eco-conscious traveler, in response many hotels and resorts started to launch green management program to emphasize their concern in environmental sustainability. Green initiatives are implemented into the hotel s operation to maintain brand image (Grant, 2007), reputation and remain competitive in the marketplace (Schulz, 2009). As Ryan (2006 :1) stated that Going green isnt necessarily about saving the environment, rather its about saving the business. All the undertaken green initiatives are viewed as marketing strategies helps to boost up the sales as well as the occupancy rate (Honey, 2008). According to the research conducted by Watkins (1994), the findings shown that about 71 percent of respondents would likely or extremely likely to stay in a hotel implemented with environmental strategy. Furthermore, in the case of The Sol Elite Falco Hotel, they recorded a significant growth of 15% in business after the adoption of environmental practices (Honey, 2008). 1.2.3 The impact of environmental problem onto hospitality industry In the past few decades, as a matter of fact that global population is dramatically escalating, it is not surpirsed to find that both rural and urban area are densely-populated. It leads to accelerating demand on not only living space but also resources to accommodate peoples physical need for basic living. Besides, with the promising stability of global economy, at the present time vast majority of people are capable to lead a better living, to pursue a quality of life. Driven by that reason, many businesses habitually utilize limited resource to fulfill the unlimited needs and wants from the consumer. In the meantime, the consequence is commonly neglected. Overusing resource on the mother earth, many negative impacts and problems can be severely affecting the society such as occasion of global warming, pollution and climate change. As Aldunce and Leon (2007:33) stated that disaster risk does not only exist because of the presence of a physical hazard, and it is compounded by the pr esence of vulnerable populations. In that sense, both direct and indirect impacts are possibly brought to hospitality industry. Greenhouse gases are the driven force to the elevating average level of temperature on the planet (Tisdell, 2008). It is resulted as rising sea level that leads to drastically changing of water availability geographically. Thats the reason why the weather is in instability correlated with the harvest of agricultural and the phenomenon of natural disasters happen more frequently in last ten years (Mckibben, 2007). Above mentioned circumstances are inevitably threaten hospitality and tourism industry (Kirby, 2007). For instance, in 2004, tsunami in Phuket (BBC News, 2009) brought relentless damage to the local community. The infrastructure and the landscape were completely destroyed. Phuket is as a renowned tourist destination with approximately 7 millions of tourist annually (TourismThailand Org, 2010). Tsunami was harshly hit the hospitality industry which is the mainstream sector in Phuket. Tsunami caused the local communities and business to spend large sum of money on reconstruction of the environment and infrastructure including numerous hotel property and facilitates. As mentioned, the changing climate is associated with the harvest of agricultural. It impacts on the reduction of the availability of agricultural thus the food cost raise up correspondingly. Likewise, due to water pollution, reduction of water supply leads to increasing price of water. As the result, hotels are undoubtedly affected with larger expenditure on acquiring water supply and food materials from the suppliers. To conclude, water and energy are the necessity to hotels daily operation. In the viewpoint of hotel, they would acquire this necessity to sustain the business at all cost. Consequently, hospitality industry should not hesitate and to take proactive measures to against the potential challenge and also encourage the sustainable development incorporated with environmental concern. Natural disaster is inevitably takes place, however, hospitality industry could strive to launch environmental management program to at least minimize the probability of its occurrence. 1.3 AIM AND OBJECTIVES __________________________________________________________________________ 1.3.1 Aim To critically evaluate the strategy implemented in Starwood Hotels and Resorts in responding to environmental concern by introducing Element Hotel 1.3.2 Objectives To identify the environmental concern as a contemporary issue affecting Starwood Hotels and Resorts To review the literature related to environmental management and ISO 14001 model To identify the associated challenges and factors of environmental concern in hospitality industry To critically investigate and evaluate the strategies implemented in Starwood Hotels and Resorts in responding to environmental concern by using ISO 14001 model THE ISO 14001 MODEL __________________________________________________________________________ Source: EnviroManager (2009) Environmental Management Software; (http://www.enviromanager.net/index.htm) According to Latham (2007), an appropriate theoretical framework can be guidance for the research study thus enhances the efficiency. ISO 14001 model is renowned as a global green standard, therefore, it is being chosen by the author as a tools to critically evaluate the strategy implemented in Starwood Hotels and Resorts in responding to environmental concern. In-depth explanations and critical analysis of this framework will be carried out in the following session. ISO 14001 is recognized as one of the most noteworthy initiatives on sustainable development. It is an Environmental Management System (EMS) providing any organization a theoretical framework for effectively managing environmental responsibilities to facilitate its efficiency and better integration into business operation (Hansen, Mowen Guan, 2007). This model is clearly presenting the whole procedure towards effective environmental management. Moreover, continual improvement is particularly emphasizes within the process which indicates that it is an essential component contributing toward the success of environmental management. On the contrary, Plan, Do, Check, Act Model known as Deming cycle, is another approach of Environmental Management System. However, it is not adopted by the author as its simplified structure, relatively low accuracy and the process of continual improvement is not encompassed in the model. Most importantly ISO 14001 model is basically built on the Plan, Do, Check, Act model. Hotels that efficiently integrate an Environmental Management System into organizations operation can enjoy so many benefits. Nowadays, majority of consumers seeking guarantee they are sustaining and choosing operations that encourage protection of the environment. An Environmental Management System helps to uplift the hotels reputation, awareness of the public and creates an opportunity to develop new market segment, environmentally conscious consumers (Bill and Monaco, 1999). In general, hotel can facilitate efficiency and achieve reduction of operating costs through setting an unambiguous and realistic performance goals and objectives that hotel can put efforts towards. It also helps to increase competitiveness in global market, expand tactical advantage over non-certified competitors, meet consumer requirement and demonstrate commitment to quality (Anderson, 2000). Moreover, the potential economic benefit is surprisingly far more than enough to launch an Environmental Management Systems in the property (Tibor and Feldman, 1996). Environmental Policy Establishing an Environmental Policy is certainly requiring the participation of top management of the organization to deeply define the policy that is consistent with the span of an EMS and suitable to the organization (Johnson, 1997). According to Moore (2000: 14-6), Environmental Policy is the statement by the organization of its intentions and principles in relation to its overall environmental performance which provides a framework for action and for the setting of its environmental objectives and targets. The Environmental policy should be embodied with an obligation to continual improvement, prevention of all kind pollution and obedience to the legal requirements (Woodside, Aurrichio and Yturri, 1998). Lastly, this policy ought to be documented and published to the public before communicating with all the personnel working for or the representative of the organization. A comprehensible vision of the policy helps the management in planning activities. Planning An effective planning is necessary and a crucial process to determine an assessable organizational goal and offer guidance to fulfill the achievement (Johnson, 1997; Montana and Chamov, 2000). For that reason, the author recognizes the importance of Planning process in ISO 14001 model. Besides, the organization should be pragmatically stipulating the objectives with reference to both direct and indirect impacts deriving from previous management for instance reduction of water consumption. According to Block (1999; 1), Organization shall ensure that environmental aspects related to these significant impacts are considered when setting environmental objectives. Furthermore, environmental activities should be inclusively all-encompassing supplies, waste management and notably obligation of responsibilities (Rao, 2008). From the authors point of view, a comprehensive planning would drive the organization to the right direction on developing its culture of sustainability program in respon ding to environmental concern. Implementation and Operation In this stage, the author suggests that the roles and responsibilities of job task need to be clearly assigned to every employee in order to efficiently implement the environmental management system. Furthermore, senior management must employ a representative especially in charge of environmental management. Representative is responsible to extract report on the performance of EMS and potentially offer recommendation for betterment on a regular basis. Senior management is also responsible to ensure the availability of the materials which is needed for implementation and further improvement on EMS in the property (Tibor and Feldman, 1996). Specific practice is necessarily established to facilitate internal and external communication as regards to environmental issues, For instance, company report of its adopted environmental practice can be issued to the public to maintain continual communication externally thus raise up public awareness to the company (Culley, 1998). Continuous train ing and regular meeting is essentially held frequently to increase awareness of employee on environmental practices and its impact (Cascio, Woodside and Mitchell, 1996) consequentially to ensure that employees are completely understand the system and their roles within the EMS (Sullivan and Wyndham, 2001). Checking and corrective action According to Withcer, Chau and Harding (2007), the significance of checking is in relations to the long-run strategy and effectively manages organizations performance. Checking process helps to identify and ensure the environmental performance in terms of quality and standard of ISO 14001 model is on the right track and facilitate betterment to meet the purposed organizational goals. Corrective action should be undertaken appropriately to the magnitude of the problem as immediate measurements (Rao, 2008). Management review It requires senior management of the organization to evaluate the EMS to make certain the continuous capability, aptness and effectiveness. Evaluation is necessarily undertaken to promote further improvements. Also, management review can benefit an organization to experience more extraordinary environmental performance (Rao, 2008). Continual improvement Continual improvement is the methodical approach to recognize the potential problem, seek opportunity, establish measurement, collect data, and make comparison to the trend purposing to verify if the progress is smoothly ongoing toward the set objectives embodied in the environmental policy and planning (Johnson, 1997). According to Rao (2008:87), continual improvement helps to achieve the fulfillment of the urge for contributing toward sustainability. RESEARCH STRATEGY AND METHODOLOGY __________________________________________________________________________ This section provides the reader with better understanding on the research method that the author has been adopted throughout the research. The research design and data collection method is justified in this chapter. Proposed study design The purpose of this research is to find out how Starwood Hotels and Resorts is responding to the challenge of environmental concern, therefore the author will adopt positivism as research philosophy for this study. And the author will use deductive approach to test whether the organizations strategy is all-encompassing with the theoretical framework of ISO 14001 model. In order to achieve the research purpose, the author conducted secondary research to collect information on environmental issues theories and the strategies that the Starwood Hotels and Resorts put on practice. Primary research is not conducted for this report, because the author recognized there is a bulk of data was published online that is sufficient for the author to make analysis. The author decided to analyze the strategy the organization adopted by using a theoretical framework and academic theories related to green management.. Since the author can easily access the information required for the research, therefore, only secondary research is conducted. Secondary research Veal (2006) stated that secondary research enriches the reader with existing information which has already been collected. The author collected both quantitative and qualitative data on the organizations environmental-friendly strategies and literature of environmental issues. Information was sourced from the SHMS-UC library; where textbooks with hospitality-related topics are available; in addition, online articles and journals were sourced from the online database such as Emerald. Through the use of internet, the author can access a wider range of up-to-date information about environmental issues. 3.0 FINDINGS AND ANALYSIS __________________________________________________________________________ In this section, an in-depth evaluation on how the Element Hotel responds to environmental concern with the application of ISO 14001 framework will be carried out. The green initiatives launched by Element Hotel will be elaborated and categorized into the process of ISO 14001 model. 3.1 Environmental Policy According to Element Hotels official website (2010), Element embrace the responsibility for continual environmental stewardship and are committed to integrating leading environmental practices and sustainability principles into the core business strategy. Element has focused on the conservation of natural resources, reduction on waste and pollution, betterment and enhancement of indoor environmental quality and raising awareness of environmental concern between employees, guests and local community (Element Hotels, 2010). Moreover, Element is committed to develop an economically responsible LEED-certified hotel concept that is promising a more sustainable future (Paasschen, 2008:1). In authors opinion, the statement of Element environmental policy is clearly showed the intentions and principles related to environmental practices by Element hotel and evidences of complying with legislation requirement. To contrast with the ISO 14001 model, Element hotel has developed a statement which is committed to green environment. The principles of the hotel are all about green. In addition, employees and customers can have a better understanding about the green strategies undertaken at the Element. In this section, the author strongly agrees that Element hotel has implemented the environmental policy successfully. Planning Element hotels are primarily introduced to the public by Starwood Hotels and Resorts as a strategic plan to against the challenges in environmental concern. The element philosophy is to satisfy guests needs while keeping the environment in mind (Element Hotels, 2010a). Element is actively make effort striving to minimize the environmental impact stemming from business activities and enhance continual improvement and innovation on practices. As McGuinness (2009) stated that elements efforts around green are great for the Earth and great for our guests. Element endeavors to launch green initiatives to diminish the operation cost as well as expend the market share by building up a reputable green image. The planning of green initiatives at Element are categorized into Reducing, Reusing and Recycling (Element Hotels, 2010a). At Element, departmental managers are participated in environmental management planning in order to fulfill different range of needs within each department, and establish a realistic and effective plan on environmental management. The author agrees that an accessible plan is essentials to provide employee a better understanding thus to take action properly following the proposed planning. In the planning process, the author mentioned the planning will establish an assessable organizational goal. The reducing, reusing, and recycling planning could help the hotel to achieve the hotels strategy which is to develop the green philosophy to the employees and customers. In the next section, the operations will be discove red in order to complete Elements planning. Implementation and Operation Element hotels score high marks from U.S. Building Green Council (USBGC, 2010), that indicates the significance of its variety of cost-effective green principle on the improvement of environmental sustainability. Element have launched a responsible business program to staff on seeking feedback. As Potts, Christenbury Wolak (1994: 41) mentioned that The hotel staffs are a key source of information, their input and suggestions for improvement are critical to implementation of a good plan. Feedback can make certain the inaccuracy and errors to be corrected before problem arise once again (Lancaster and Stanhope, 2004). Moreover, meeting holds in a regular basis in order to maintain staff awareness of the implemented environmental program at Element. The author suggests that social activities such as picnics and hikes or competition can be organized to encourage motivation and enhance communication within the workforce. Management can allow people to take ownership of certain project al so a means of motivation. In addition, suggestion boxes and reward staff for success in terms of introducing and educating the guest with on-site green initiatives. At Element hotel, a module on its comprehensive environmental policy is en-compassing in staff induction and also refresher training. Adequate Training is important to endow the staffs with necessary tools in order to maximize the benefits to staff member (Remenyi, 2007). Reduced water consumption According to Green Lodging News (2008), Element efficiency features saving 942,000 gallons of water per guestroom every year through the adoption of water conservation measures. Element implemented Grey water system which is any wastewater has been used within the property except toilet water can be re-used for watering plants and toilet water through filtering treatment. Dual-Flush toilet is installed in all guest room and public area that helps to lower water consumption up to 67%. Low flow shower heads and water-efficient faucet aerators also means to conserve water, all dramatically increase the efficiency and ease the burden of water supplies while giving the guest a great experience. Reduced energy consumption and carbon emissions Element conserve energy by launching energy conservation measures en-compassing an environmental friendly lighting system throughout the property supported by compact fluorescent light (CFL) and Light-emitting diode (LED), Energy-Star labeled appliances in each guest room and high efficiency ventilating and conditioning system. And the roof top is equipped with solar reflect panal that reflect heat from the sun so as to ease the burden on hotel air conditioning systems. Element also encourages the development of renewable energy technology through purchasing credits of renewable energy to compensate partial electricity consumption. According to Element Hotels (2010), 35% of the used electricity comes from renewable sources such as wind power at Element Hotel. Recycling by Element hotel is estimated to have already conserved enough energy to supply approximately 9 million households in United States (Press Release, 2008a). Improved indoor environmental quality measures Element hotel is in partnership with EcoLab for the implementation of Green Housecleaning practices, to encourage using environmental friendly cleaning products and facilitate day-lighting throughout the property by installing oversized window in every guest room (Green Lodging News, 2008). Smoking is strictly prohibited in and around the property to ensure good air quality. Furthermore, element hotel applies low Volatile Organic Compunds paints and carpets made of 100% recyclable materials. Traditional Do Not Disturb sign paper tag is replaced by the environmental friendly magnet (Press Release, 2008). Execution of waste management and Recycling At Element hotel, pa